Privacy policy
This Privacy Policy explains how Homepeel (HOME PEEL PTY LTD, ABN 26 117 606 649) collects, uses, shares and looks after your personal information when you visit www.homepeel.com.au (the "Site"), shop with us or get in touch. We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).
Contact us
If you have a question about this policy, want to see or correct the information we hold about you, or would like to make a complaint, please contact us:
- Email: info@homepeel.com.au
- Post: Homepeel, PO Box 8054, Gold Coast MC QLD 9726
What we collect and why
When you visit the Site - What we collect: your browser version, IP address, time zone, cookie information, the pages and products you look at, search terms and how you use the Site. - How: automatically, using cookies, log files, web beacons, tags and pixels. - Why: to load the Site properly for you, understand how it's used, improve it and show you relevant ads (see "Advertising and analytics" below). - Shared with: Shopify and the analytics, advertising and marketing tools listed under "Who we share it with".
When you place an order - What we collect: your name, billing and shipping addresses, payment information, email address and phone number. - How: from you, at checkout. - Why: to fill your order, take payment, arrange delivery, send your invoice and order updates, check orders for fraud, and, where you've agreed, tell you about our products and offers. - Shared with: Shopify, our payment providers and our courier (see "Who we share it with").
When you contact us - What we collect: your name, email address, phone number, order details and whatever you tell us. - How: from you, by email, our contact form or our website chat. - Why: to help you. - Shared with: Shopify Inbox (our website chat) and our email provider.
Your skin quiz answers
If you take our skin quiz, we keep your answers with your Homepeel account and use them to personalise your My Homepeel page, such as your routine and product suggestions. You can ask us to change or delete them at any time by contacting us at info@homepeel.com.au.
Your skincare coach answers and photos
If you fill in one of our skincare coach questionnaires, we keep your answers with your Homepeel account. That can include your skin type, skin concerns, the products you use, past treatments such as peels or laser, reactions and allergies, and any photo you choose to send us.
We use them for one thing: to look after your skin. Your coach reads them so they can give you advice that suits you, and we use some of them, like your skin type and concerns, to personalise your private My Homepeel page, such as your tips.
Only you and the Homepeel coach team can see them. Your My Homepeel page only shows anything personal after you sign in with your email. We never put your answers or photos in ads, on social media or in marketing, and we never sell them.
Your photo is kept privately and is never shown anywhere unless you choose to show it on your own signed-in My Homepeel page. You can turn that off again any time.
Some of this, like reactions and treatments, is health information, so we only collect it when you choose to give it to us. You can see what we hold, change it, or ask us to delete your answers, your photo or both at any time. Just email info@homepeel.com.au, or write to Homepeel, PO Box 8054, Gold Coast MC QLD 9726.
Emails and text messages (SMS)
If you sign up for our emails, or give us your mobile number and tick the SMS box, we use your details to send you the messages you agreed to get. We record when and how you agreed. We store your email address and number in Shopify and share them with Klaviyo, which sends our emails and texts. We never sell your number, and we don't share it for anyone else's marketing. You can unsubscribe any time using the link in any email or text, or by contacting us at info@homepeel.com.au.
We may share a scrambled (hashed) copy of your email address or phone number with Meta and Google so we can show our ads to existing customers or leave them out.
We don't buy lists
We don't buy or rent marketing lists, and we only get your details from you or from your use of the Site.
Who we share it with
We share personal information with service providers who help us run Homepeel, only as needed for the reasons above:
- Shopify runs our online store and checkout. You can read how Shopify uses personal information at https://www.shopify.com/legal/privacy.
- Westpac and Shopify's checkout process card payments. If you choose another payment option at checkout, such as PayPal, Afterpay or Zip, that provider handles your payment.
- Lynchpin Logistics packs and delivers your orders.
- Klaviyo sends our emails and texts.
- Yotpo runs our product reviews.
- Seal Subscriptions runs our subscriptions.
- RevenueHunt runs our skin quiz.
- Globo Form Builder runs our skincare coach questionnaires and other forms.
- Shopify Inbox runs our website chat.
- Discount Ninja shows our discounts and offers on the Site.
- Notify Me sends back-in-stock alerts you ask for.
- Google Analytics, Lucky Orange and Hotjar help us understand how people use the Site, such as which pages they visit, where they click and how far they scroll.
- Google Ads and Meta (Facebook and Instagram) help us show our ads and measure how they perform.
We may also share personal information if the law requires it, to respond to a lawful request such as a subpoena or search warrant, or to protect our rights.
We don't sell your personal information.
Advertising and analytics
We use your information to show you ads and marketing we think you'll find useful. We share information about your use of the Site, your purchases and how you interact with our ads with our advertising partners, partly through cookies and similar tools.
You can read how Google uses personal information at https://www.google.com/intl/en/policies/privacy/ and opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
You can turn off personalised ads here: - Facebook: https://www.facebook.com/settings/?tab=ads - Google: https://www.google.com/settings/ads/anonymous
You can also opt out of some of these services through the Digital Advertising Alliance at https://optout.aboutads.info/, and read more about how online advertising works at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Automated decisions
We don't make decisions about you by fully automated means that have a legal or similarly significant effect on you.
Shopify uses limited automated checks to prevent fraud, which don't have a legal or similarly significant effect on you. For example, it may briefly block an IP address after repeated failed payments (for a few hours) and briefly block cards linked to that IP address (for a few days).
Overseas customers and overseas storage
We're an Australian business and we mainly serve customers in Australia. We don't actively market to people overseas, but we don't turn anyone away. If you order from outside Australia, we handle your information under this same policy.
Some of our service providers store or process information outside Australia, including in the United States, Canada and Ireland. Before we use a provider, we take reasonable steps to make sure it protects your information in a way that's consistent with the Australian Privacy Principles.
Keeping your information safe
We take reasonable steps to protect your personal information from misuse, loss and unauthorised access, change or disclosure. We keep it for as long as we need it for the reasons in this policy and to meet our legal obligations, such as keeping tax records. After that, we delete it or remove anything that identifies you.
Seeing and correcting your information
You can ask to see the personal information we hold about you, and ask us to correct, update or delete it. Contact us using the details under "Contact us". We'll reply within a reasonable time, usually within 30 days. We may need to confirm who you are first.
Cookies
A cookie is a small amount of information that's downloaded to your computer or device when you visit our Site. We use functional, performance, advertising, and social media or content cookies. Cookies make your browsing easier by remembering your actions and preferences (such as login and region), so you don't have to re-enter them each time you come back or move between pages. They also tell us how people use the Site, for example whether it's their first visit.
We use the following cookies to run the Site and provide our services
Cookies needed for the store to work
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
Reporting and analytics
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_evids | Shopify analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
We also use cookies and similar tools from Google, Meta, Klaviyo, Yotpo, Lucky Orange and Hotjar for analytics, reviews, email and advertising.
Session cookies last until you stop browsing. Persistent cookies last until they expire or you delete them. Most of the cookies we use are persistent and expire between 30 minutes and two years after they're placed on your device.
You can control cookies through your browser settings, usually under "Tools" or "Preferences". Your browser's help pages, or sites such as https://www.allaboutcookies.org, explain how. Blocking or removing cookies may stop parts of the Site from working properly.
Blocking cookies may not completely stop us sharing information with our advertising partners. To opt out of those uses, follow the steps under "Advertising and analytics" above.
Do Not Track
Because there's no consistent industry understanding of how to respond to "Do Not Track" signals, we don't change how we collect and use information when your browser sends one.
Changes to this policy
We may update this policy from time to time, for example to reflect changes to how we work or for legal or regulatory reasons. The date below shows when it was last changed.
Complaints
If you'd like to make a complaint about how we've handled your personal information, please contact us using the details under "Contact us". We'll look into it and get back to you.
If you're not happy with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au.
Last updated: 26 October 2026