About us

“I will only release products that I love to use myself” Jodie Baker, Homepeel Founder and Director

Homepeel was established in 2005 in Melbourne with a vision to create high quality, at-home skin care treatments at a fraction of the salon cost.


It started with a passion for skin care, and wanting to achieve the results of a salon treatment without the high price. It soon became apparent there was a gap in the market for skin peel treatments that worked, could be done at home, and were affordable.

In researching this concept, we also found that when the term ‘skin peel’ was heard, most customers were skeptical and fearful of little success and negative outcomes.

And there was the challenge.

After two years of research we launched our Green Herb Skin Peel. This product has been our top selling product ever since. Why? Because it is affordable, can be done at home, and it really works.

Yes, your skin will peel. Yes, it will take five days. And the results are worth it.

“I spend a lot of time researching and testing my products and get the most satisfaction from developing a product that works!” Jodie Baker, Homepeel Founder and Director

Our ingredient ideology

We believe it’s important, when developing new products, to strive for achieving a minimal effect on the environment. But we also want to ensure that our products are going to work.

For us, it’s about balance.

We're committed to researching, sourcing and selecting effective ingredients that are proven to get results.

We're also committed to complimenting this with a strong sense of responsibility for the world around us, and ourselves.

We feel we've got the balance right and we'll continue to work hard to maintain this balance.

For our complementary product range, we use:

  • natural emollients and emulsifiers
  • bio-active Ingredients
  • Australian oils, fruits and extracts
  • cosmeceutical grade ingredients
  • aromatherapy oils
  • sustainable and ethical ingredients
  • natural preservatives.

We're also, importantly, animal cruelty free!

Ingredients you will never find in our products include:

  • sodium lauryl sulphate
  • parabens
  • mineral oil
  • petrochemicals
  • glycols
  • silicones
  • artificial fragrances
  • artificial colours.


We never compromise our products to provide you with an affordable alternative to salon treatments. We also never price our products to reach the high end of the market. Our aim is to ensure everyone has access to experience the results of our customer proven products at an affordable price.