Homepeel was established and created in 2005 in Melbourne, Australia, with a vision to create salon-quality skincare treatments at a fraction of the cost. 

19 Years later Homepeel has drastically grown and evolved. From our famous Green Herb Skin Peel, which started the Homepeel brand, to now providing our own range of Cosmeceutical-Grade NATURAL Skincare. 

“I only release products that I love to use myself”
- Jodie Baker, Homepeel Founder and Director

The Homepeel Journey:

Over years of research, and trial and error on her own skincare journey, Homepeels founder and director, Jodie Baker, discovered that there was a gap in the market not only for salon-quality skin treatments you do yourself at home, but also COSMECEUTICAL skincare that didn’t contain harsh chemicals. The whole natural skincare space simply did not utilize active ingredients at high enough percentages to work to its full potential.

Jodie’s passion and drive came from her own experience of using the popular ‘high-end’ skincare products, which led to skin irritation due to the chemicals and toxic ingredients. As her skin rebelled, Jodie concluded that she would no longer put these chemicals onto her skin, but unfortunately there was nothing currently on the market that contained the appropriate level of active, natural ingredients at a high enough percentage to deliver the results she was after.

The search began and revealed that it was the chemicals in these ‘high-end’ products, of which we are all guilty of buying, that are often the cause for most common skin concerns (ageing, dryness, and irritation). Natural was the only option, but natural and cosmeceutical! Homepeels skincare is proudly one of the first natural, cosmeceutical-grade skincare collections to provide active and effective skincare that actually works without the nasties.

“I spend a lot of time researching and testing my products and get the most satisfaction from developing a product that works!” 
- Jodie Baker, Homepeel Founder and Director

What is ‘Cosmeceutical’?

Cosmeceutical, or Cosmeceutical Grade, means that the products contain active ingredients like vitamins, antioxidants, and botanical extracts, which are scientifically proven to improve the appearance / quality of the skin. They work by changing the structure of your skin at a cellular level to repair, rejuvenate, hydrate, protect, and nourish cells. 

But most importantly, the product must consist of a high ratio of these active ingredients. There are a lot of brands that ‘contain’ these active ingredients, but if they are not at high enough percentages they simply don’t work.

Our Ingredient Ideology:

We believe it’s important that when developing new products, we strive to provide environmentally friendly and sustainable options (this includes no animal testing and animal-cruelty free). We are committed to researching, sourcing, and selecting effective ingredients that are proven to get results naturally. For us it’s all about balance. 

In our products we use:

• Natural emollients and emulsifiers
• Bioactive Ingredients
• Australian oils, fruits, and extracts
• Cosmeceutical-grade ingredients
• Aromatherapy oils
• Sustainable and ethical ingredients
• Natural preservatives

Ingredients you will never find in our products include:

• Sodium lauryl sulphate
• Parabens
• Mineral oil
• Petrochemicals
• Glycols
• Silicones
• Artificial fragrances
• Artificial colours